Influencer marketing and showing your students the real picture
Although advertising is very beneficial to your school’s marketing strategy, it is always very important to make sure that you are showing the real picture to both students and agents. You can of course use pictures and videos from your classrooms, excursions and accommodation. However, this image you’re creating, is all from your perspective, and this can create doubt associated to how realistic it is. For this reason, influencer marketing is increasing in popularity amongst social media users.
What is an influencer?
As per Google’s definition, an influencer is “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.”
What is influencer marketing?
You have the possibility to bring one of these influencers to your school and offer a full immersion experience. He or she would ideally be from a country which you’re targeting, and you can barter free courses, accommodation and excursions for social media exposure on the influencer’s channels. Some of these influencers, especially those with a large following, may also request payment. However, this can be discussed with them or their managers.
How can influencer marketing help my school?
In today’s world, juniors as well as young adults, don’t only take into consideration suggestions from their network of people. They also want to know what other people think of certain products or services. This is also the case for language schools. An influencer has the power to recommend and possibly convince people that your school is the right place for them to study in. Through live content and pictures that the influencer posts, viewers will also be seeing why such recommendations are being made.
Influencers bring the possibility to share content about your school amongst a group of people that you probably would never have reached. Since the content is coming from a third party, it’s more likely to be believable as there should be no bias from the influencer’s end.
How do I find an influencer?
You can of course, do your own research for influencers in your countries of interest. So, if you want to increase the number of Turkish students coming to your school, for example, you could look for a Turkish influencer. It is important to see what kind of content they post, its quality and the engagement that their posts have. The amount of people following this influencer is also important but pay attention to fake profiles which may have been created to increase someone’s following.
If this sounds overwhelming and complicated, you can also refer to companies such as V1 Media Group, who have already done this research and completed successful influencer tours.